If the goal is to become lazy in everything you do you should be the best lazy you can be. I started thinking the other day that the goal was working on the systems that will allow you to do nothing in your one business but then I started thinking what’s the next step after this? Scale bigger! Apply the same principle to a larger business model instead of just growing 1-5 sites why wouldn’t I create systems that could vertically integrate? Why not create a team that would be able to be applied to any site. Then I started thinking even lazier why wouldn’t I focus on building an engine for building brands? This way I’d be able to buy any business and grow profits while growing brand equity which in my opinion is going to be worth a lot more than a year of good revenue.

Instead of working on my business systems I’m going to start working on business systems that are transferable. Yes, some of them will be industry-specific but letting the idea germinate and manifest sooner than later doesn’t hurt.

LAZY = LEVERAGE